Privacy policy

Last updated: September 23, 2026

This Privacy Policy explains how SuperPrime LLC, doing business as SleepCocoa ("SleepCocoa," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit www.sleepcocoa.com, buy our products, subscribe, contact us, or otherwise interact with us online (the "Services").

If you live in Washington or Nevada, or want details about how we handle health-related information, also read our Consumer Health Data Privacy Policy, which controls for consumer health data.

1. Personal Information We Collect

The table below describes the categories of personal information we have collected in the last 12 months, where it comes from, and why we use it.

Category	Examples	Sources	Purposes
Identifiers and contact information	Name, email, phone number, shipping and billing address, account login, order number, IP address, device and cookie IDs	You; your device; service providers	Orders, subscriptions, support, account management, fraud prevention, marketing (with any required consent), analytics
Commercial information	Products purchased, order and subscription history, returns and guarantee claims, cart activity	You; your use of the Services	Fulfilling orders, subscriptions, refunds, customer service, business records, analytics, marketing
Payment information	Payment card type, last four digits, billing details. Full card numbers are collected and processed by our payment processors, not stored by us.	You; payment processors	Processing payments, preventing fraud, handling chargebacks
Internet and device activity	Browser type, device type, pages viewed, links clicked, referring URL, time on page, cookie and pixel data	Your device, through cookies, pixels, and similar tools	Operating and securing the Services, analytics, advertising (subject to your choices)
Approximate location	City, state, or region derived from IP address	Your device	Tax, shipping eligibility, fraud prevention, analytics
Communications and content	Emails, chat or form messages, reviews, photos, survey responses, call or text records	You	Support, improving products, publishing reviews you submit
Inferences	Product preferences and likely interests derived from the above	Our analysis; advertising and analytics partners	Personalizing the Services and marketing (subject to your choices)
Consumer health data (limited)	The fact that you bought or showed interest in a sleep supplement, and any health details you choose to share with us (for example, in a support message or review)	You; your use of the Services	See our Consumer Health Data Privacy Policy

Sensitive information. We do not ask for medical records, diagnoses, or other sensitive health information, and we ask that you do not send it. We do not use or disclose sensitive personal information to infer characteristics about you, or for any purpose that would give rise to a right to limit its use under California law. Payment card data is handled by our payment processors under industry security standards.

2. How We Use Personal Information

To process, fulfill, ship, and support your orders and subscriptions, including renewal notices and consent records required by law
To create and manage your account
To respond to questions, requests, refunds, and guarantee claims
To send transactional messages about orders, shipping, and subscriptions
To send marketing emails and texts where permitted by law or with your consent
To measure and improve the Services, products, and advertising
To show you advertising, subject to your opt-out rights and any required consent
To detect, prevent, and investigate fraud, security incidents, chargebacks, abuse, and illegal activity
To enforce our Terms of Service and protect our rights, property, trademarks, and customers
To comply with legal obligations, including tax, accounting, product safety, and adverse event requirements

3. How We Disclose Personal Information

We disclose personal information only as described below.

Service providers and processors that act on our behalf under contracts that restrict their use of your information, including our ecommerce platform (Shopify), payment processors, subscription tools, fulfillment and shipping partners (including our third-party logistics warehouse and carriers), email and SMS providers (such as Klaviyo), customer support tools, review platforms (such as Judge.me), website analytics providers (such as Google Analytics and Shopify analytics), hosting, and security providers.
Advertising and analytics partners such as Google, Meta, and TikTok, which may collect information through cookies and pixels on our site to measure and deliver ads. See Sections 4 and 5.
Professional advisors such as lawyers, accountants, and insurers.
Legal and safety. When we believe disclosure is required by law, subpoena, or court order, or is needed to protect the rights, property, or safety of SleepCocoa, our customers, or others, including to report adverse events or enforce our intellectual property rights.
Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to standard confidentiality protections.
With your consent or at your direction.

We do not sell personal information for money. We do not sell or share personal information of consumers we know are under 16.

4. Cookies, Pixels, and Similar Technologies

We and our partners use cookies, pixels, tags, software development kits, and similar technologies on the Services. We do not use session recording or "session replay" tools that record your mouse movements, clicks, or typing on our site. Some are strictly necessary for the site and checkout to work. Others help us understand how the site is used, remember your preferences, and measure and personalize advertising.

These technologies may record information about your interactions with our site (such as pages viewed, products added to cart, and purchases) and send it to the partner that provides the technology. By using the Services and accepting non-essential cookies through our cookie banner (where shown), you consent to this collection and to these partners receiving this information. You can manage non-essential cookies using the cookie settings or "Your Privacy Choices" link in our site footer, and through your browser settings. Blocking some cookies may affect site features.

Do Not Track. Our site does not respond to browser "Do Not Track" signals, because there is no common standard for them. We do honor Global Privacy Control as described in Section 6.

5. Advertising

We work with advertising partners, including Google, Meta, and TikTok, to show you SleepCocoa ads on other sites and apps and to measure ad results. These partners may combine information from our site with information they collect elsewhere. Under some state laws, this type of advertising may be considered "selling," "sharing," or "targeted advertising." You can opt out as described in Section 6.

We do not share consumer health data with advertising partners for targeted advertising without the consent required by law. Details are in our Consumer Health Data Privacy Policy.

You can also learn about and limit interest-based ads at the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), and in your Google, Meta, and TikTok ad settings.

6. Your Privacy Rights and Choices

We extend the following rights to all U.S. residents, whether or not your state's law requires it, subject to verification and legal exceptions:

Know and access the personal information we have about you, including the categories and specific pieces collected, the sources, the purposes, and the categories of third parties we disclosed it to
Correct inaccurate personal information
Delete personal information, subject to exceptions (for example, records we must keep for tax, fraud prevention, subscription consent records, or legal claims)
Portability: receive a copy of your information in a portable format
Opt out of the sale or sharing of personal information and of targeted advertising
Withdraw consent where we rely on consent
Non-discrimination: we will not deny you goods, charge you different prices, or provide a different level of service because you exercised your rights, except as permitted by law

How to opt out of sale, sharing, and targeted advertising

Click "Your Privacy Choices" in our site footer (sleepcocoa.com/pages/data-sharing-opt-out), or
Turn on Global Privacy Control (GPC) in a supported browser or extension. We treat a GPC signal as a valid opt-out request for that browser, or
Email support@sleepcocoa.com with the subject line "Do Not Sell or Share."

How to submit other requests

Email support@sleepcocoa.com with the subject line "Privacy Request," your name, the email address you used with us, your state of residence, and what you are requesting. We will confirm receipt within 10 business days and respond within 45 days. If we need more time (up to 45 additional days), we will tell you why.

Verification. To protect you, we verify requests by matching information you provide with information in our records, such as your email address, order number, and shipping address. We may ask for more information if needed. We will only use verification information to verify your request.

Authorized agents. You may use an authorized agent to submit a request. We will require written, signed permission from you, and we may ask you to verify your identity directly with us, unless the agent has a valid power of attorney.

Appeals. If we deny your request, you may appeal by replying to our decision or emailing support@sleepcocoa.com with the subject line "Privacy Appeal" within 60 days. We will respond within 45 days (60 days where permitted by law). If your appeal is denied, you may contact your state attorney general.

Nevada residents. We do not sell covered information as defined under Nevada law. You may still submit a request to opt out by emailing us.

California "Shine the Light." California residents may request information about disclosures of personal information to third parties for their own direct marketing purposes. We do not make such disclosures.

7. Marketing Emails and Text Messages

You can unsubscribe from marketing emails at any time using the link in any email. If you sign up for marketing texts, you consent to receive recurring automated marketing messages at the number provided. Consent is not a condition of purchase. Reply STOP to opt out or HELP for help. Message and data rates may apply. We do not sell or share your mobile number or SMS opt-in consent with third parties for their own marketing. We will still send transactional messages about your orders, subscriptions, and account.

8. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including:

Order, payment, and tax records: up to 7 years after the transaction, as required for tax and accounting
Subscription consent records: at least 3 years, or 1 year after the subscription ends, whichever is longer, as required by California's automatic renewal law
Account information: while your account is active, then up to 2 years after your last activity
Marketing lists: until you unsubscribe, plus a suppression record so we do not contact you again
Support communications: up to 3 years
Cookie and analytics data: according to the settings of each tool, generally no more than 26 months

We may keep information longer if needed to resolve disputes, prevent fraud, enforce our agreements, or comply with law.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including encrypted connections (HTTPS), PCI-compliant payment processing, and access controls. No system is completely secure, and we cannot guarantee security. If a data breach affects your personal information, we will notify you as required by law.

10. Children's Privacy

The Services and our products are intended for adults 18 and older. We do not knowingly collect personal information from children under 13, and we do not sell or share personal information of anyone we know is under 16. If you believe a child has given us personal information, contact us and we will delete it.

11. Where We Operate

We are based in the United States and sell only to U.S. customers. Information is processed and stored in the United States. If you visit from outside the United States, you understand your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

12. Third-Party Sites

The Services may link to third-party websites and platforms, including social media. We are not responsible for their privacy practices. Review their privacy policies before sharing information with them.

13. Changes to This Policy

We may update this Policy from time to time. We will post the updated Policy with a new "Last updated" date. If we make material changes, we will provide notice as required by law, such as by email or a notice on our site, before the changes take effect. We will not use previously collected personal information in a materially different way without your consent where the law requires it.

14. Contact Us

SuperPrime LLC dba SleepCocoa
Attn: Privacy
5665 Wilshire Blvd #1297
Los Angeles, CA 90036
Email: support@sleepcocoa.com

If you have a disability and need this Policy in another format, contact us and we will provide it.