Privacy Policy

Last Updated: August 26, 2026

SleepCocoa™ is owned and operated by SuperPrime LLC, doing business as SleepCocoa (“SleepCocoa,” “we,” “us,” or “our”).

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit SleepCocoa.com (the “Site”), purchase or use our products, communicate with us, subscribe to our communications, participate in surveys or promotions, or otherwise interact with us (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide to Us

We may collect information you provide directly, including:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order and transaction information, including products purchased, order history, subscription selections, discounts, returns, refunds, and fulfillment information.
• Payment information. Payments are processed by Shopify and/or third-party payment providers. We generally do not directly store complete payment-card information.
• Account information, if you create or use an account through our Site.
• Subscription information, including subscription status, delivery frequency, renewal information, cancellations, and preferences.
• Communications, including messages you send to customer support, responses to surveys, reviews, feedback, and other communications with us.
• Marketing preferences, including your choices regarding email, SMS, and other marketing communications.
• Voluntarily provided wellness information, such as information about sleep habits, product preferences, supplement preferences, or your experience with our products.

Information We Collect Automatically

When you visit or interact with our Site, we and our service providers may automatically collect information such as:

• IP address;
• Browser and device type;
• Operating system;
• Device identifiers;
• Referring URLs;
• Pages and products viewed;
• Links or buttons clicked;
• Shopping-cart and checkout activity;
• Date, time, and duration of visits;
• Approximate location derived from your IP address;
• Advertising interactions and attribution information; and
• Other information collected through cookies, pixels, tags, SDKs, session analytics, and similar technologies.

2. How We Use Personal Information

We may use personal information to:

• Process, fulfill, and deliver orders;
• Process payments, refunds, and returns;
• Establish and administer subscriptions;
• Provide customer support;
• Communicate about orders, subscriptions, shipping, and account activity;
• Operate, maintain, secure, and improve our Site and Services;
• Understand how customers interact with our Site and products;
• Personalize your shopping experience;
• Analyze business and product performance;
• Conduct research and improve or develop products and services;
• Request or analyze customer feedback;
• Send marketing communications where permitted by law;
• Measure and improve advertising campaigns;
• Deliver or facilitate personalized or interest-based advertising where permitted;
• Detect fraud, abuse, security incidents, and other harmful activity;
• Enforce our agreements and policies;
• Comply with applicable legal and regulatory requirements; and
• Establish, exercise, or defend legal claims.

We may also use information in aggregated or de-identified form where permitted by law.

3. How We Disclose Personal Information

We may disclose personal information to third parties that help us operate our business, including:

Ecommerce and Payment Providers

We use Shopify to operate our online store and may use Shopify and other payment providers to process transactions and provide ecommerce functionality.

Fulfillment and Shipping Providers

We disclose information necessary to fulfill, package, ship, track, and deliver orders.

Subscription and Customer-Service Providers

We may use third-party platforms to administer subscriptions, communicate with customers, manage customer relationships, and provide customer support.

Analytics and Technology Providers

We may disclose information to providers that help us understand Site usage, monitor performance, diagnose technical issues, prevent fraud, and improve our Services.

Advertising and Marketing Partners

We may use advertising and marketing services provided by companies such as Google, Meta, TikTok, and other advertising platforms.

These services may receive information about your device, Site activity, purchases, advertising interactions, or other online activity through cookies, pixels, APIs, or similar technologies in order to measure advertising performance, attribute purchases, build audiences, or provide personalized advertising where permitted by applicable law.

Email and Communications Providers

We may disclose information to providers that help us send transactional, customer-service, and marketing communications.

Professional Advisors and Legal Requirements

We may disclose information to attorneys, accountants, insurers, auditors, regulators, law-enforcement authorities, courts, or other parties when reasonably necessary to comply with law, protect our rights or the rights of others, investigate fraud or misconduct, or establish or defend legal claims.

Business Transactions

If SuperPrime LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

We do not sell personal information for money. However, certain disclosures involving advertising technologies may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain U.S. state privacy laws even when no money is exchanged.

4. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, APIs, and similar technologies to operate the Site and understand how visitors interact with it.

These technologies may be used to:

• Keep the Site and checkout functioning;
• Remember preferences and shopping-cart contents;
• Maintain security and prevent fraud;
• Measure Site traffic and performance;
• Understand customer behavior and improve the shopping experience;
• Measure advertising effectiveness and attribution; and
• Provide personalized or interest-based advertising where permitted.

Some technologies are necessary for the Site to function. Others may be subject to your consent or opt-out rights depending on your location.

You may be able to control cookies through your browser settings and through privacy controls made available on our Site. Blocking certain technologies may affect Site functionality.

5. Advertising and Analytics

We may use third-party analytics and advertising services, including services provided by Google, Meta, TikTok, Shopify, and other providers.

These providers may use cookies and similar technologies to collect information about your interactions with our Site and, depending on their services and your privacy choices, combine that information with information collected elsewhere.

We use these services for purposes such as:

• Measuring Site traffic;
• Understanding customer behavior;
• Measuring advertising effectiveness;
• Attributing purchases and conversions;
• Creating advertising audiences;
• Preventing fraud; and
• Delivering relevant advertising where permitted.

Your ability to opt out of certain advertising practices depends on your jurisdiction and the technologies involved.

6. Shopify and Shopify Services

Our store is hosted by Shopify. Shopify processes personal information in connection with providing ecommerce, checkout, payment, security, analytics, and related services.

Depending on the Shopify services enabled on our store, Shopify may process customer and Site activity information for additional functionality, personalization, analytics, security, and advertising-related services in accordance with Shopify’s applicable terms and privacy disclosures.

We encourage you to review Shopify’s privacy information to understand how Shopify processes personal information.

7. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to:

• Request access to personal information we maintain about you;
• Request correction of inaccurate information;
• Request deletion of certain personal information;
• Request a portable copy of certain information;
• Withdraw consent where processing is based on consent;
• Opt out of certain targeted advertising;
• Opt out of certain disclosures that may constitute a “sale” or “sharing” of personal information under applicable law;
• Restrict or object to certain processing; and
• Appeal certain decisions regarding privacy requests where required by law.

These rights are not absolute and may apply only in certain circumstances.

To submit a privacy request, contact support@sleepcocoa.com. Please include enough information for us to understand and respond to your request.

We may need to verify your identity before completing certain requests. We will not unlawfully discriminate against you for exercising applicable privacy rights.

8. Sale, Sharing, and Targeted Advertising Opt-Outs

We do not sell personal information in exchange for money.

Certain advertising and analytics activities involving cookies, pixels, or other technologies may nevertheless constitute “selling,” “sharing,” or “targeted advertising” under applicable state privacy laws.

Where required by applicable law, you may opt out using the privacy or data-sharing controls provided on our Site or by contacting support@sleepcocoa.com with the subject line: Do Not Sell or Share My Personal Information.

Where required by applicable law and supported by our Site’s privacy technology, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (“GPC”).

9. Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

If we offer SMS marketing, you may opt out using the instructions included in those messages.

Even if you opt out of marketing communications, we may continue sending non-promotional communications necessary to service your account, orders, subscriptions, transactions, or requests.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide products and Services;
• Maintain business and transaction records;
• Administer subscriptions;
• Comply with tax, accounting, and legal obligations;
• Resolve disputes;
• Prevent fraud and abuse; and
• Enforce agreements.

Retention periods vary depending on the type of information, why it was collected, and applicable legal requirements.

When information is no longer reasonably necessary, we may delete or de-identify it, subject to applicable law.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

You are responsible for protecting any account credentials associated with your use of the Services.

12. Children’s Privacy

Our products and Services are intended for adults. We do not knowingly collect personal information from children under 13 through our Services.

If you believe a child has provided personal information to us, please contact support@sleepcocoa.com so we can review the matter and take appropriate action.

13. International Visitors

Our business is based in the United States.

If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Where applicable law requires specific safeguards for international data transfers, we and our service providers may use legally recognized mechanisms for those transfers.

Residents of jurisdictions such as the European Economic Area, United Kingdom, or Switzerland may have additional privacy rights under applicable law.

14. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on:

• Your consent;
• Performance of a contract with you;
• Compliance with legal obligations;
• Our legitimate interests or those of a third party, where those interests are not overridden by your rights; or
• Other lawful bases permitted by applicable law.

The applicable legal basis depends on the nature and context of the processing.

15. Third-Party Websites and Services

Our Site may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy, security, or other practices of third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technologies, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this page.

Where required by law, we may provide additional notice regarding material changes.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request or complaint, please contact:

If applicable law gives you the right to complain to a privacy or data-protection regulator, you may also contact the appropriate authority in your jurisdiction.

© 2026 SuperPrime LLC d/b/a SleepCocoa. All rights reserved.